CCI to Probe Google's AdTech Practices Following ADIF Complaint

The CCI, India's competition watchdog, is looking into whether Google is playing fair in online advertising.

A group called ADIF says Google is giving its own services an unfair advantage, like making advertisers use certain Google products together.

The CCI is combining this new investigation with others already underway.

Google says it operates in a competitive market and that its advertising practices are fair.

However, in a separate case, the CCI dismissed a complaint from ADIF that had already been reviewed.