Archive · 27 Jul 2025
HNIs Shift Portfolios to Luxury Collectibles
Rich people are now buying expensive things like art and jewellery not just to show off, but also as investments.
Because the stock market can be unpredictable, very wealthy people want to own things that have lasting value.
In India, almost all very rich people own jewellery, and most of them own art, too.
Auction houses are seeing more young people buying these luxury items, as well.
Luxury items like art and jewellery are becoming investment options.
Ultra-high-net-worth individuals are seeking physical assets.
94% of Indian UHNWIs own jewellery.
73% of Indian UHNWIs invest in art.
Auction houses are seeing an increase in millennial buyers.
- Who
- Ultra-high-net-worth individuals, and millennial buyers.
- What
- Luxury items such as art, watches, antiques, and jewellery are viewed as investments.
- When
- The trend is ongoing, according to a 2024 report.
- Where
- India.
- Why
- They are seeking assets that have beauty, long-term worth, and legacy.
Investor perspective
Collector perspective
Motivations for Investment
Investor perspective
Focus on financial appreciation and potential for high returns.
Collector perspective
Prioritise emotional and cultural connection rather than market trends.
- Jewellery Ownership (UHNWIs in India)
- 94%
- Art Ownership (UHNWIs in India)
- 73%
