AI Reshaping Creativity in Indian Advertising

In the world of advertising, creativity is changing.

Before, only big companies could decide what was creative.

Now, anyone with a smartphone, like a jalebi seller or a college student, can create content that people love.

This is because of new tools like AI, influencers, and data.

Some people think creativity is losing importance, but the leaders at Ogilvy India say it's still very important.

They believe creativity helps solve problems, and even with new tools, the human touch is still needed.

Creativity today is not just about having good ideas but also about working with many people and platforms.

The goal is to make ads that people talk about and share, not just win awards.

So, even though AI is changing how ads are made, the heart of good advertising—creativity—is still very important.