Archive · 18 Dec 2025
HYBE Expands to India with Multi-Year Plan
HYBE, the company behind BTS and other global music acts, is entering the Indian market with a big plan.
They see India as a place full of young people who love music and are ready for new experiences.
HYBE wants to find and train new talent in India, using their global methods but adapting them to work well in India.
They also want to invest in technology and live events to make the music industry stronger.
The company's chairman, Bang Si-Hyuk, believes India is an important market for the future of music.
HYBE, valued at over USD 8-9 billion, is launching HYBE INDIA to tap into the country's growing music market.
The company's first official India-facing activity, 'Jung Kook: GOLDEN – The Moments' exhibition in Mumbai, saw high attendance and merchandise sales.
HYBE plans to begin nationwide auditions in India in 2026 to discover and develop local talent.
The company aims to invest in artist training, content production, fan platforms, and live-event IP in India.
HYBE sees India as a laboratory for innovation, where traditional music forms can intersect with global production.
- Who
- HYBE, a global entertainment corporation led by Chairman Bang Si-Hyuk
- What
- Launch of HYBE INDIA and a multi-year plan to expand in the Indian market
- When
- Nationwide auditions to begin in 2026
- Where
- India, with a focus on Mumbai and other major cities
- Why
- To tap into India's large, young market with high digital engagement and rising live-event appetite
- Company
- HYBE
- Chairman
- Bang Si-Hyuk
- Market Entry
- HYBE INDIA
- Annual Revenue (2024)
- USD 1.65 billion
- Global Acts
- BTS, SEVENTEEN, TXT, ENHYPEN, LE SSERAFIM
- Technology Platform
- Weverse
- India's Music Streaming Users
- 185 million monthly active listeners
- K-pop Consumption Growth in India
- 350% in recent years