Archive · 4 Sep 2026
Aditya Birla Group Bets ₹1,800 Crore on UltraVolt Wires
Aditya Birla Group is starting a new business called UltraVolt.
It will make wires, cables and conduits used in homes, buildings and power projects.
The group plans to invest ₹1,800 crore in the business.
UltraVolt will begin production at a facility in Gujarat and sell products across India.
It wants to reach more than 100,000 retailers.
The company hopes to become one of India’s two biggest wires and cables businesses within five years.
It plans to use the group’s metals expertise, construction network and access to copper and aluminium.
The market is growing because of new homes, power projects, renewable energy and data centres.
However, companies such as Polycab India, KEI Industries and Havells India already compete in the sector.
Aditya Birla Group has entered India’s wires and cables market through UltraTech Cement with a ₹1,800-crore investment.
The new UltraVolt business will initially manufacture wires, cables and conduits at a Gujarat facility.
UltraVolt plans to reach more than 500 districts, 6,000 pin codes and over 100,000 retailers across India.
The business aims to become one of India’s top two wires and cables players within five years.
India’s approximately ₹1 trillion market is projected to grow by 11–13% annually through fiscal 2030, but organized competition is already strong.
- Who
- Aditya Birla Group, through its cement business UltraTech Cement, is launching UltraVolt under group chair Kumar Mangalam Birla.
- What
- The group is entering the wires and cables business with a ₹1,800-crore investment to manufacture wires, cables and conduits.
- When
- The venture was approved in February 2025 and began operations three to four months ahead of its originally targeted December 2026 commissioning schedule.
- Where
- UltraVolt is starting from a manufacturing facility in Gujarat and plans to distribute products across India.
- Why
- The group expects demand from urbanization, power-grid and renewable-energy expansion, real estate, infrastructure and data centres.
UltraVolt’s Growth Case
Competitive Market Concerns
Group capabilities
UltraVolt’s Growth Case
Aditya Birla Group says its expertise in aluminium and copper, along with UltraTech Cement’s construction ecosystem and distribution network, can support product quality, innovation and rapid expansion.
Competitive Market Concerns
Analysts say the market is already increasingly competitive, with organized players accounting for about 76% of the industry.
Leadership ambition
UltraVolt’s Growth Case
UltraVolt is expected to be the second-largest player by capacity at launch and aims to become one of India’s top two businesses in the segment within five years.
Competitive Market Concerns
The company will have to compete with established leaders including Polycab India, KEI Industries and Havells India.
Demand outlook
UltraVolt’s Growth Case
The group is betting on rapid urbanization, the addition of homes, power-grid expansion, renewable energy and data-centre growth to increase demand.
Competitive Market Concerns
The market is large and growing, but analysts characterize it as an increasingly competitive organized market requiring strong execution.
- Investment
- ₹1,800 crore
- Business
- UltraVolt, housed under UltraTech Cement
- Initial products
- Wires, cables and conduits
- National rollout
- More than 500 districts and 6,000 pin codes
- Retailer target
- More than 100,000 retailers
- Market size
- Approximately ₹1 trillion
- Market growth
- An estimated 11–13% compound annual growth rate through fiscal 2030
