Archive · 20 Aug 2025
HYBE's Business Relies Heavily on BTS Amidst Group Comeback
HYBE, the company behind the popular K-pop group BTS, is making a lot of money.
A big part of their money comes from concerts and album sales, especially from BTS.
The group is getting back together and plans to release new music in 2026.
One of the BTS members, J-Hope, had a very successful solo tour that helped the company.
HYBE also makes money from things like merchandise and online content.
The company wants to be like Disney, but needs more groups to be as successful as BTS.
HYBE, the BTS agency, relies significantly on the group for its profits.
BTS is planning a comeback with a new song to be released in spring 2026.
HYBE posted a record quarterly revenue of 705.6 billion won.
J-Hope's world tour accounted for almost 40% of HYBE's concert business in Q2.
Secondary sources of revenue such as merchandise and licensing accounted for 37% of HYBE's sales.
- Who
- HYBE, BTS, J-Hope, and other artists under HYBE's management.
- What
- HYBE, BTS's agency, is relying on the group for its business profit.
- When
- The article discusses recent financial data, including a record quarterly revenue.
- Where
- South Korea, with references to concerts in various global cities.
- Why
- HYBE relies on BTS's success to drive its profits and overall growth.
Company Strategy
Artist's Role
Business Diversification vs. Reliance
Company Strategy
HYBE is diversifying its business, but is still heavily reliant on BTS.
Artist's Role
HYBE is attempting to build a business model akin to Disney, lessening dependence on a single act.
- Company
- HYBE
- Artist
- BTS
- Record Quarterly Revenue
- 705.6 billion won
- Concert Revenue %
- 26.7%
- J-Hope's Tour Contribution
- 40% of concert business