Archive · 3 Jan 2026
Foxtale's FY25 Loss Widens 33% to INR 73 Cr
Foxtale is a beauty and skincare brand that sells products like serums, masks, and sunscreens.
In the financial year 2025, the company made more money from sales, but it also spent a lot more, which led to a bigger loss.
The company's revenue from operations increased by 138.7% to INR 198.7 Cr, but its total expenses also went up by 100.2% to INR 278.9 Cr.
This resulted in a net loss of INR 72.7 Cr, which is 32.5% more than the previous year's loss of INR 54.8 Cr.
Foxtale has raised over $66 Mn in funding and competes with other brands like Dot & Key and Plum.
Foxtale's net loss widened 32.5% to INR 72.7 Cr in FY25 from INR 54.8 Cr in FY24.
Operating revenue surged 138.7% to INR 198.7 Cr in FY25 from INR 83.2 Cr in FY24.
Total revenue, including other income, jumped 2.4X to INR 206.2 Cr in FY25.
Total expenditure increased 100.2% to INR 278.9 Cr in FY25 from INR 139.3 Cr in FY24.
Key expenses included employee benefits, purchase of traded goods, and advertising and sales promotion.
- Who
- Foxtale, a D2C beauty and skincare brand
- What
- Foxtale's net loss widened 32.5% to INR 72.7 Cr in FY25 from INR 54.8 Cr in FY24
- When
- Financial year ended March 2025 (FY25)
- Where
- Mumbai, India
- Why
- Increased cash burn with the rise in sales and expenses
- FY25 Net Loss
- INR 72.7 Cr
- FY24 Net Loss
- INR 54.8 Cr
- FY25 Operating Revenue
- INR 198.7 Cr
- FY24 Operating Revenue
- INR 83.2 Cr
- FY25 Total Revenue
- INR 206.2 Cr
- FY24 Total Revenue
- INR 88.5 Cr
- FY25 Total Expenditure
- INR 278.9 Cr
- FY24 Total Expenditure
- INR 139.3 Cr
- Employee Benefit Expenses (FY25)
- INR 30.7 Cr
- Employee Benefit Expenses (FY24)
- INR 19.7 Cr
- Purchase Of Traded Goods (FY25)
- INR 94.4 Cr
- Purchase Of Traded Goods (FY24)
- INR 41.7 Cr
- Advertisement & Sales Promotion Expenses (FY25)
- INR 105.8 Cr
- Advertisement & Sales Promotion Expenses (FY24)
- INR 50.4 Cr
- Founded Year
- 2021
- Founder
- Romita Mazumdar
- Customers Served
- 15 Lakh
- SKUs
- 20
- Total Funding Raised
- $66 Mn
- Last Funding Round
- Series C
- Last Funding Amount
- $30 Mn
- Competitors
- Dot & Key, Minimalist, Plum, mCaffeine, Hindustan Unilever, Lakme