Archive · 11 Sep 2026
Samsung Revives Apple Rivalry With New Foldable Phone Joke
Samsung and Apple have competed for years by making jokes about each other’s phones.
Samsung often joked that Apple did not have a foldable phone.
Apple has now announced its first foldable phone, called the iPhone Duo in the article.
Samsung quickly responded online by calling it “reheated leftovers.”
Samsung also joked about Apple’s event branding and brought Duolingo into the exchange.
The article describes several older Samsung ads that criticized Apple’s phone features and store lines.
Fans then spread the jokes through posts, edits, and screenshots.
Samsung may need a new joke because Apple no longer lacks a foldable phone.
Samsung mocked Apple’s newly announced iPhone Duo as “reheated leftovers” after Apple revealed its first foldable phone.
Samsung also joked that Apple’s “Surprise and Shine” branding copied Duolingo’s owl-associated identity, prompting Duolingo to join the exchange.
The article recounts earlier Samsung campaigns mocking Apple Store queues, iPhone features, and Apple’s lack of a foldable phone.
Samsung previously timed Galaxy S22 Ultra and Z Flip4 advertising around an Apple launch to highlight features it said the next iPhone lacked.
The article says Apple’s foldable release ends Samsung’s longest-running joke, leaving the company to find new material based on the product’s real-world weaknesses.
- Who
- Samsung and Apple are the main companies involved, with Duolingo joining one exchange.
- What
- Samsung responded to Apple’s first foldable phone with online jokes and renewed a long-running advertising rivalry.
- When
- The article describes the reaction as happening today; embedded social posts are dated September 9 and 10, 2026.
- Where
- The latest exchange occurred on social media after Apple’s “Surprise and Shine” event; earlier jabs appeared in television and online advertising.
- Why
- Samsung has used Apple’s lack of a foldable phone and other feature comparisons as recurring marketing material, but Apple’s new release closed that gap.
Samsung’s Marketing Framing
Apple’s Product Response
Who is catching up?
Samsung’s Marketing Framing
Samsung’s advertising presents Apple as arriving late to features that Samsung has promoted for years, especially foldable phones.
Apple’s Product Response
Apple’s release gives the company a foldable phone and removes the specific gap Samsung had repeatedly used in its jokes.
Value of the rivalry
Samsung’s Marketing Framing
The article portrays Samsung’s quick, sharper-tongued social media responses as an effective way to compete with Apple’s larger marketing budget.
Apple’s Product Response
The article does not provide a direct Apple response or independent evidence that Samsung’s jokes are more effective than Apple’s marketing.
What happens next
Samsung’s Marketing Framing
Samsung may need new material based on actual weaknesses in the iPhone Duo rather than its absence of a foldable model.
Apple’s Product Response
Whether the new joke lasts will depend on how the iPhone Duo performs and whether it gives Samsung substantive criticisms to make.
- New Apple product
- The article identifies Apple’s first foldable phone as the iPhone Duo.
- Samsung’s latest joke
- “Let us know when you’re done reheating our leftovers.”
- Additional target
- Samsung also claimed Apple’s “Surprise and Shine” branding copied Duolingo’s owl-associated identity.
- Earlier campaign
- Galaxy S II advertisements mocked people waiting in lines outside Apple Stores.
- Notable ad series
- Samsung’s “Ingenious” campaign featured an Apple Store Genius whose claims were challenged by customers.
- Products highlighted before an Apple launch
- Samsung promoted the Galaxy S22 Ultra and Z Flip4 shortly before an Apple event.
- Fan response
- The latest joke generated fan-made replies, screenshots, and edits within a few hours, according to the article.