Archive · 4 Nov 2025
Paramount Acquires Distribution Rights for Pro Cheer League
Imagine a brand new sports league, but for cheerleading!
It's called the Pro Cheer League and it's going to be the first of its kind.
Four teams will be formed in cities like Atlanta and Miami, with 30 cheerleaders on each team.
These athletes are super skilled and will show off amazing stunts, flips, and dances.
The league will have several competitions throughout the year, with a big championship at the end.
Paramount, the company that brings you many shows and movies, has decided to share these exciting cheer events with everyone.
They believe cheerleading is a global sport that shows off teamwork and determination, inspiring people everywhere.
Paramount has acquired the distribution rights for Varsity Spirit's new Pro Cheer League.
The Pro Cheer League will be the world's first professional competitive cheer league.
The league will launch in January 2026 with four teams and season events across five U.S. cities.
Each competition will feature three rounds, including skill-based head-to-head rounds and a creative routine.
Paramount's sales arm will distribute the league's rights to broadcasters and streamers globally.
- Who
- Paramount has acquired distribution rights to Varsity Spirit's Pro Cheer League.
- What
- Paramount will distribute the Pro Cheer League, the world's first professional competitive cheer league.
- When
- The league launches in January 2026, with preseason practices in November and the season running through March.
- Where
- Teams will be based in Atlanta, Dallas, Miami, and San Diego, with season events in Indianapolis, Houston, Atlanta, Anaheim, and Nashville.
- Why
- Paramount sees competitive cheer as having global popularity and representing athleticism, creativity, and community, aiming to bring audiences together.
- League Name
- Pro Cheer League
- Founder
- Varsity Spirit
- Distribution Rights Holder
- Paramount
- Launch Date
- January 2026
- Number of Teams
- 4
- Team Locations
- Atlanta, Dallas, Miami, San Diego
- Season Length
- November to March