Archive · 20 Aug 2025
Muthoottu Mini Wins Marketing Award for Gold Loan Campaign
Muthoottu Mini, a finance company, won an award for their marketing campaign.
The campaign was called 'Small Gold Loan for Your Small Needs'.
It was created to help people in smaller towns get loans easily for things like school, medical bills, or starting a small business.
They used ads on TV, online, and in the community to spread the word.
The company has many branches and wants to make getting loans easy and trustworthy for everyone.
They're also working on new ways to make things easier for customers, like using apps and online services.
Muthoottu Mini Financiers won the ‘Best Integrated Marketing Campaign (NBFC)’ at the CX Excellence Awards 2025.
The award recognized the 'Small Gold Loan for Your Small Needs' campaign.
The campaign focused on providing accessible gold loans for various needs, especially in rural and semi-urban markets.
The campaign used print, TV, digital platforms, and community engagement.
Muthoottu Mini operates through 965+ branches across 10 states and 2 Union Territories.
- Who
- Muthoottu Mini Financiers Ltd.
- What
- Muthoottu Mini Financiers won the ‘Best Integrated Marketing Campaign (NBFC)’ award for its 'Small Gold Loan for Your Small Needs' campaign.
- When
- The CX Excellence Awards 2025 were held in Bengaluru.
- Where
- Bengaluru
- Why
- The company was recognized for its customer-focused marketing initiatives and its leadership in the gold loan sector.
- Award
- Best Integrated Marketing Campaign (NBFC)
- Campaign
- 'Small Gold Loan for Your Small Needs'
- Managing Director
- Mathew Muthootu
- CEO
- P.E. Mathai
- Branches
- 965+
- States/Union Territories
- 10/2
- Customers
- 2.5 million+
- Employees
- 5,500+