Archive · 18 Nov 2025
Lupin's #LiveBeyondEpilepsy Initiative & Expert Advice
Epilepsy is a brain condition that causes seizures.
Many people in India don't understand it well and think it's something bad, like a curse.
This makes it hard for people with epilepsy to get the help they need.
A company called Lupin is working to change this.
They have an initiative called #LiveBeyondEpilepsy.
They share true information about epilepsy using the internet and in different languages.
They also work with doctors to find new medicines.
Doctors say that with the right care, most people with epilepsy can live full lives.
They want people to know that epilepsy is a medical condition that can be managed, not a curse.
Epilepsy affects about 1% of India's population, impacting nearly 14 million people.
Misinformation and social stigma are significant barriers to epilepsy diagnosis, treatment, and adherence in India.
Lupin's #LiveBeyondEpilepsy initiative aims to raise awareness and combat stigma through education in trusted channels and vernacular languages.
With proper medical care, approximately 70% of individuals with epilepsy can lead normal, productive lives.
Expert neurologists advise that epilepsy is a manageable chronic neurological disorder, not a curse.
- Who
- Individuals affected by epilepsy in India, their families, neurologists, and the pharmaceutical company Lupin.
- What
- Raising awareness and combating misinformation and social stigma surrounding epilepsy through the #LiveBeyondEpilepsy initiative and expert advice.
- When
- Ongoing, with a call to action on National Epilepsy Day.
- Where
- India.
- Why
- To improve the quality of life for individuals with epilepsy by promoting accurate understanding, reducing stigma, and facilitating access to care and treatment.
Misconceptions and Stigma in India
Medical Facts and Lupin's Awareness Efforts
Understanding Epilepsy
Misconceptions and Stigma in India
Epilepsy is often viewed as a curse rather than a medical condition.
Medical Facts and Lupin's Awareness Efforts
Epilepsy is a chronic neurological disorder resulting from abnormal electrical activity in the brain, manageable with appropriate medical care.
Impact on Life and Treatment
Misconceptions and Stigma in India
Misinformation and social stigma lead to lapses in diagnosis, treatment, and adherence.
Medical Facts and Lupin's Awareness Efforts
Approximately 70% of people with epilepsy can lead normal, productive lives with proper medical care and adherence to treatment.
- Epilepsy Prevalence in India
- Approximately 1%, affecting nearly 14 million individuals.
- Potential for Normal Life
- Around 70% of people with epilepsy can lead normal, productive lives with appropriate medical care.
- Lupin's Awareness Initiative
- #LiveBeyondEpilepsy
- Lupin's Approach
- Combines pharmaceutical solutions with awareness campaigns, education in vernacular languages, and collaboration with neurologists.
- Lupin's Therapeutic Focus
- Central nervous system, including innovative treatments for rare forms of epilepsy.
- Expert Advice
- Epilepsy is a manageable chronic neurological disorder, not a curse.
Sources
National Epilepsy Day 2025: History, Significance, Awareness And Support
Early Diagnosis Saves Lives: Why Recognizing Seizures Early Can Change The Course Of Epilepsy
National Epilepsy Day 2025: The seizure myths putting lakhs of Indians at risk, says neurologist
Addressing Epilepsy: Lupin’s Holistic Commitment to Awareness and Care
