Archive · 29 Jul 2026
X and WFA resolve lawsuit, reset relationship
X Corp.
and the World Federation of Advertisers (WFA) had a big disagreement.
X thought that WFA and some big companies were working together to stop advertising on X, which would cost X a lot of money.
WFA said that wasn't true and that companies could choose where to advertise.
A judge decided that X didn't have enough proof, so the case was dismissed.
Now, X and WFA have agreed to be friends again and work together to make advertising safer online.
They didn't say if anyone had to pay money or admit they were wrong.
X Corp. and the World Federation of Advertisers (WFA) resolved their lawsuit and agreed to reset their relationship.
X alleged that WFA and major brands coordinated a boycott to deprive X of advertising revenue.
WFA denied any coordinated boycott, stating that GARM's standards were voluntary.
A federal judge in Texas dismissed the case on March 26, 2026, ruling that X failed to demonstrate antitrust injury.
X and WFA agreed to work together on new approaches to protecting advertisers and audiences online.
- Who
- X Corp. and the World Federation of Advertisers (WFA)
- What
- Resolution of a lawsuit and reset of their relationship
- When
- The lawsuit was filed in August 2024 and dismissed on March 26, 2026.
- Where
- The case was heard in a federal court in Texas.
- Why
- To resolve allegations of a coordinated boycott and to reset their relationship.
X Corp's Perspective
World Federation of Advertisers' Perspective
Nature of the Dispute
X Corp's Perspective
X alleged that the WFA and major brands coordinated a boycott to deprive X of billions in advertising revenue, restricting competition and weakening its ability to compete for advertising investment.
World Federation of Advertisers' Perspective
The WFA denied any coordinated boycott, stating that GARM provided voluntary brand safety standards and that individual advertisers were responsible for their own advertising spending decisions.
- Parties Involved
- X Corp. and the World Federation of Advertisers (WFA)
- Allegations
- X accused WFA and major brands of coordinating a boycott to deprive X of advertising revenue.
- WFA's Defense
- WFA maintained that GARM's standards were voluntary and brands controlled their own advertising.
- Court Ruling
- Federal judge in Texas dismissed the case on March 26, 2026, ruling that X failed to demonstrate antitrust injury.
- Resolution
- X and WFA agreed to reset their relationship and work together on new approaches to protecting advertisers and audiences online.
- GARM's Status
- GARM will not be reinstated.
- Financial Settlement
- Neither party disclosed any financial settlement, damages, or admission of wrongdoing.