1 month ago

X and WFA resolve lawsuit, reset relationship

X Corp.

and the World Federation of Advertisers (WFA) had a big disagreement.

X thought that WFA and some big companies were working together to stop advertising on X, which would cost X a lot of money.

WFA said that wasn't true and that companies could choose where to advertise.

A judge decided that X didn't have enough proof, so the case was dismissed.

Now, X and WFA have agreed to be friends again and work together to make advertising safer online.

They didn't say if anyone had to pay money or admit they were wrong.

Key facts

Parties Involved: X Corp. and the World Federation of Advertisers (WFA)
Allegations: X accused WFA and major brands of coordinating a boycott to deprive X of advertising revenue.
WFA's Defense: WFA maintained that GARM's standards were voluntary and brands controlled their own advertising.
Court Ruling: Federal judge in Texas dismissed the case on March 26, 2026, ruling that X failed to demonstrate antitrust injury.
Resolution: X and WFA agreed to reset their relationship and work together on new approaches to protecting advertisers and audiences online.
GARM's Status: GARM will not be reinstated.
Financial Settlement: Neither party disclosed any financial settlement, damages, or admission of wrongdoing.

firstpost.com · 1 month ago