Archive · 8 Aug 2025
Indian Gifting Startups Face Funding Winter After Pandemic Boom
Imagine companies that help people send gifts.
These companies got a lot of money a few years ago because everyone was buying gifts online.
But now, fewer people are giving them money.
This trend is not just in India, it is happening all over the world.
The companies that help you send gifts are not getting as much money as they used to.
A few big companies have gotten lots of money, but other companies are struggling.
Now, the companies are trying to change the focus to business gifts.
It is not as exciting as it used to be, but it remains a valuable market.
Indian gifting startups have seen a significant decline in funding, with $57,600 raised in 2025 YTD.
This drop follows a trend seen globally, with overall investment in the sector decreasing.
Global funding peaked in 2021, driven by pandemic-related demand for digital gifting.
Xoxoday, Ferns N Petals, and ZoomIn are among India's most-funded gifting startups.
The focus is shifting towards corporate gifting, employee engagement, and personalization technology.
- Who
- Gifting startups and investors.
- What
- Decline in funding for gifting startups.
- When
- Funding has slowed down in 2025 YTD, with a peak in 2021.
- Where
- India and globally.
- Why
- Changes in demand, investor interest, and economic factors.
Declining Investment
Market Outlook
Funding Trends
Declining Investment
Funding has decreased considerably in the gifting startup sector.
Market Outlook
The market still has the potential for growth in corporate and personalized gifting.
- 2025 YTD Funding (India)
- $57,600
- 2024 Funding (India)
- $1.3 million
- 2023 Funding (India)
- $32.7 million
- Global Funding Zenith
- 2021 - $559 million
- Total Global Investment (Past Decade)
- $1.73 billion