Archive · 10 Oct 2026
Maharashtra FDA Gives Actors Another Hearing Over Surrogate Ads
Maharashtra’s food regulator sent notices to some actors over advertisements.
The notices concerned claims that they promoted prohibited products indirectly.
The actors sent responses to the regulator.
Commissioner Tukaram Mundhe said they would get another chance to be heard.
The regulator will decide what to do after that.
Mundhe said people who advertise products should check that the products follow the rules.
He also said the rules cover all food products.
The FDA said it would act against violations regardless of who was involved.
Maharashtra FDA Commissioner Tukaram Mundhe said the department received responses from actors issued notices over alleged surrogate advertising.
The actors named in the report are Shah Rukh Khan, Ajay Devgn and Tiger Shroff.
Mundhe said the actors would receive another hearing before the FDA decides on further action.
He said the FDA acted within its legal powers and would proceed against violations in accordance with the law.
Mundhe cited food safety and advertising rules, saying endorsers should check that products they promote comply with the law.
- Who
- Maharashtra FDA Commissioner Tukaram Mundhe and actors Shah Rukh Khan, Ajay Devgn and Tiger Shroff.
- What
- The FDA received responses to notices over alleged surrogate promotion and plans to give the actors another hearing before further action.
- When
- October 10; the report describes the day as Saturday.
- Where
- Mumbai.
- Why
- The notices concerned alleged surrogate promotion of prohibited products, including tobacco-related products.
- Regulator
- Maharashtra FDA
- Commissioner
- Tukaram Mundhe
- Actors named
- Shah Rukh Khan, Ajay Devgn and Tiger Shroff
- Status
- The department received responses to its notices.
- Next step
- The actors will be given another hearing before further action.
- Legal provisions cited
- Section 24 of the Food Safety and Standards Act, 2006, and advertising regulations introduced in 2018.
- Scope of advertising rules
- Mundhe said the rules apply to all food products.