Archive · 25 Sep 2026
IRDAI Proposes Insurance Distribution Reset With Commission Caps
India’s insurance regulator has suggested new rules for how insurance can be sold.
The goal is to make insurance cheaper and clearer for customers.
The rules would limit how much distributors can earn from many policies.
New-vehicle insurance sellers would face especially tight limits.
Health insurance sellers would also receive smaller payments for renewals and policy transfers.
Car dealers would have to tell buyers about digital options such as Bima Sugam.
They could not refuse cashless repairs just because a customer bought insurance elsewhere.
Experts say the changes may reduce mis-selling and encourage better technology.
However, distributors may lose income, and the final effects depend on the rules IRDAI ultimately adopts.
IRDAI has proposed a simpler three-tier insurance distribution structure to reduce costs and improve transparency.
The draft would cap new-vehicle motor commissions at zero for third-party cover and 5% for own-damage cover.
Health insurance first-time commissions could be limited to 15%-20%, with renewal and porting payouts capped at 5%-10%.
The proposals would include technology and awareness spending within commission ceilings and replace the MISP framework with an IDE regime.
Experts say consumers could benefit, but dealers, bancassurance partners, NBFCs and other distributors may face immediate margin pressure.
- Who
- The Insurance Regulatory and Development Authority of India, insurers, distributors, dealers and policyholders.
- What
- IRDAI has proposed restructuring insurance distribution and capping commissions and related spending.
- When
- The proposals are contained in IRDAI’s current consultation paper; no implementation date is specified.
- Where
- India, including the motor and health insurance distribution markets.
- Why
- To lower costs, improve transparency, reduce mis-selling, strengthen safeguards and promote a more sustainable insurance marketplace.
Consumer safeguards
Distribution concerns
Lower costs and transparency
Consumer safeguards
Supporters say simpler distribution tiers and commission limits could lower policyholder costs, improve transparency and curb mis-selling.
Distribution concerns
Distributors and their advisers warn that tighter limits could squeeze margins and reduce incentives to sell and service policies.
Motor insurance sales
Consumer safeguards
Separating insurance sales from dealer relationships would give customers more choice, including access to digital channels such as Bima Sugam; dealers could not deny cashless repairs because insurance was purchased elsewhere.
Distribution concerns
Automobile dealers, OEM-linked brokers, insurers and other motor distributors could face substantial revenue losses from reduced upfront earnings and tighter dealer-linked arrangements.
Long-term market effects
Consumer safeguards
Experts say the reforms could encourage digital adoption, stronger policy persistency, innovation and a more consumer-focused marketplace.
Distribution concerns
The ultimate impact remains uncertain because it depends on the final provisions and the transition framework adopted by IRDAI.
- Regulator
- Insurance Regulatory and Development Authority of India (IRDAI)
- Consultation paper
- “Recalibrating the Economics of Insurance Distribution”
- Motor third-party commission
- Proposed at 0% for new-vehicle policies
- Motor own-damage commission
- Proposed at 5% for own-damage and related covers
- Health first-time commission
- Proposed at 15%-20%
- Health renewal and porting payouts
- Proposed at 5%-10%
- Existing effective payouts
- Some first-year distribution payouts reached up to 60% when promotional spending and rewards were included