Archive · 3 Sep 2025

Producer Discusses Impact of Poor Box Office for Small Films

Producer Discusses Impact of Poor Box Office for Small Films

A director named Mohan Srivatsa was upset that not many people watched his new movie, and he even slapped himself with a slipper.

Producer Raj Kandukuri, who supports young filmmakers, was concerned.

He explained that it's tough for small movies to succeed.

Even if a movie has good actors or story, people need to know about it.

Marketing, like a catchy song or trailer, is really important to get people to go to the theater.

He says the Telugu audience needs to support different movies like Tamil and Malayalam audiences do.

Sources