Archive · 20 Jul 2026
India's Urban Pickleball Rush: Builders Bet Big
A big company in India called M3M is really into a sport called pickleball.
They're building pickleball courts in places where people live, like in New Delhi, Gurgaon, and Noida.
They even own a team in the Indian Pickleball League and sponsor a special league for lawyers.
They think pickleball is more than just fun; it's a way to bring people together, keep them healthy, and make their brand look cool.
So, they're putting a lot of money into it because they believe it's a good investment.
M3M is heavily investing in pickleball infrastructure in New Delhi, Gurgaon, and Noida.
The company owns the Indian Pickleball League (IPBL) franchise Capital Warriors Gurgaon.
M3M is the title sponsor of the LawStrings Pickleball League, a league for lawyers.
Pickleball is seen as a scalable investment for social engagement, wellness, and branding.
The company is constructing pickleball courts within housing developments.
- Who
- M3M, a real estate company
- What
- Investing in pickleball infrastructure and leagues
- When
- Over the years (specific timeline not mentioned)
- Where
- New Delhi, Gurgaon, Noida (National Capital Region)
- Why
- To view pickleball as a scalable infrastructure investment for social engagement, wellness, and aspirational branding
- Sport
- Pickleball
- Company Involved
- M3M
- Regions
- New Delhi, Gurgaon, Noida
- Investments
- Courts in housing developments, IPBL franchise, LawStrings league sponsorship
- Purpose
- Social engagement, wellness, aspirational branding