Archive · 23 Jan 2026
Chiara Ferragni Stars in GUESS? Spring 2026 Campaign
GUESS?
has chosen Chiara Ferragni, a famous fashion icon and entrepreneur, to be the face of their new Spring/Summer 2026 campaign.
The campaign shows off GUESS?'s new collection, which includes stylish clothes and accessories like the Camden Bag.
The photos were taken by the Morelli Brothers and will be shown worldwide starting in February 2026.
Chiara Ferragni loves the new collection and feels it matches her personal style.
GUESS?
is excited to work with her because she represents confidence and self-expression, which are important to the brand.
Chiara Ferragni is the face of GUESS?'s Spring/Summer 2026 global campaign.
The campaign features the new collection, including the Bellflower Pants, Bandage Dress, and Camden Bag.
Photographed by the Morelli Brothers, the campaign blends classic GUESS? style with modern social media aesthetics.
Ferragni describes the collaboration as a personal and professional milestone, aligning with her journey of self-expression.
The campaign will launch globally in February 2026 across various platforms.
- Who
- Chiara Ferragni, GUESS?, Inc., Paul Marciano, Morelli Brothers
- What
- Chiara Ferragni is the face of GUESS?'s Spring/Summer 2026 campaign
- When
- Campaign to launch in February 2026
- Where
- Globally, across print, digital, and social media platforms
- Why
- To reflect the brand’s commitment to empowering women and celebrate bold femininity
- Campaign Launch
- February 2026
- Photographers
- Morelli Brothers
- Key Collection Pieces
- Bellflower Pants, Bandage Dress, Camden Bag
- GUESS? Stores Worldwide
- 1,058 (as of November 1, 2025)
- GUESS? Global Presence
- 100 countries