Archive · 16 Aug 2025
India's Astrology App Boom: Marriage and Relationships Drive Demand
In India, more and more people are using astrology apps on their phones, and it's becoming a big trend.
These apps, like Astrotalk and Melooha, offer things like daily horoscopes and advice from astrologers, or in Melooha's case, AI.
Many people, especially those aged 25-35, use these apps to get help with love, marriage, and career questions.
The digital astrology market in India is also set to boom over the next few years.
Many people find these apps useful, and as a result, the industry is expanding rapidly.
Astrology app usage in India has grown by 35% from 2024-2025, with marriage and relationships as the most common concerns.
Astrotalk, launched in 2017, reports that approximately 65% of its daily queries are related to marriage and relationships.
Melooha, an AI-based astrology app, sees the highest user interest in relationship predictions.
Coto, an astrology and wellness app, notes that relationships and love are its largest topic category.
India's digital astrology market is projected to grow tenfold by March 2030, exceeding $7 billion.
- Who
- Indians, particularly those aged 25-45, are using astrology apps for guidance on relationships, marriage, and career.
- What
- The increasing popularity and usage of astrology apps in India, primarily for relationship advice.
- When
- From 2024-2025, app usage has grown, and is expected to continue growing into 2030.
- Where
- India, with a growing user base in metro and tier 1 & 2 cities, along with an increase in diasporic users.
- Why
- People seek guidance and personalized insights from astrology apps.
AI-Based Apps (Melooha)
Online Consulting Apps (Astrotalk, Coto, Astroyogi)
Approach to Astrology
AI-Based Apps (Melooha)
AI apps offer predictions without human bias, which allows for instantaneous advice.
Online Consulting Apps (Astrotalk, Coto, Astroyogi)
Apps that offer live consultations with professionals.
- Astrotalk Queries on Marriage
- Approximately 65%
- Digittrix Infotech Report Growth
- 35% from 2024 to 2025
- Astrotalk Annual Revenue (FY2025)
- Rs 1,650 crore
- Melooha Users (Launched June 2024)
- Over 10 lakh in 10 months
- Coto Consultation Minutes Served
- Over 2 million
- India Digital Astrology Market Forecast
- Expected to grow tenfold by March 2030