Archive · 24 Jan 2026
OpenAI to Introduce Ads in ChatGPT
OpenAI, the company behind ChatGPT, has announced that it will start showing ads in the free version and the low-cost Go tier of ChatGPT.
These ads will not appear for users with Pro, Business, or Enterprise subscriptions.
OpenAI promises that the ads will be separate from the chatbot's responses and will not influence what the chatbot says.
They also promise not to sell user conversations and will not show ads to users under 18 or around sensitive topics like health and politics.
However, some people are worried that these promises might not hold once advertising becomes a big part of OpenAI's business.
The company is introducing ads because running advanced AI models is very expensive, and they need a way to make money.
This is similar to how social media platforms started using targeted advertising to make profit.
But there are concerns that ads in chatbots could be more influential because people use them for personal advice and support.
Some experts suggest that AI should be treated as a public service rather than a platform for ads, to prevent potential harm.
OpenAI plans to introduce ads in the free version and low-cost Go tier of ChatGPT, but not for Pro, Business, or Enterprise subscribers.
Ads will be clearly separated from chatbot responses and will not influence outputs, according to OpenAI.
OpenAI pledges not to sell user conversations and to avoid ads for users under 18 or around sensitive topics such as health and politics.
The move has raised concerns among some users about the effectiveness of OpenAI's voluntary safeguards once advertising becomes central to its business.
OpenAI expects to burn USD 115 billion over the next five years, making a scalable revenue model urgent, with targeted advertising being the obvious answer.
- Who
- OpenAI
- What
- Introduction of advertising in ChatGPT
- When
- Announced, specific launch date not mentioned
- Where
- United States, free version and low-cost Go tier
- Why
- To generate revenue due to high operational costs
- Ad Placement
- Free version and low-cost Go tier
- Exempt Subscriptions
- Pro, Business, and Enterprise
- User Privacy
- No sale of user conversations
- Ad Restrictions
- No ads for users under 18 or around sensitive topics
- OpenAI's Financial Outlook
- Expected to burn USD 115 billion over the next five years
- Potential Ad Categories
- Alcohol delivery, gambling promotions
- Public Infrastructure Option
- Switzerland's publicly funded AI system Apertus