Archive · 29 Sep 2025
South India Dominates IMFL Sales in FY25, Karnataka Leads
In FY25, South Indian states accounted for 58% of Indian-Made Foreign Liquor (IMFL) sales.
Karnataka led with 17% of the sales volume.
Tamil Nadu followed closely, accounting for 16% of sales.
Telangana and Andhra Pradesh each contributed 9%.
Overall IMFL sales growth was slow at 1.4% due to issues like the general elections and excise policy changes.
Premium whiskey sales saw good growth and companies are focusing on premium brands.
South Indian states held 58% of IMFL sales revenue in FY25.
Karnataka contributed 17% of the total IMFL volume sales.
Tamil Nadu accounted for 16% of the national sales.
Telangana and Andhra Pradesh contributed 9% each.
Overall IMFL sales grew at 1.4% due to excise policy and election impacts.
- Who
- CIABC
- What
- IMFL sales data
- When
- FY25
- Where
- India
- Why
- To show IMFL consumption trends
Industry Concerns
Government Action
Excise Policy
Industry Concerns
Industry representatives raise concerns regarding excise policy changes and high taxation levels.
Government Action
State governments implement excise policies and levy taxes.
- South India IMFL Share (FY25)
- 58%
- Karnataka IMFL Share (FY25)
- 17%
- Tamil Nadu IMFL Share (FY25)
- 16%
- Telangana IMFL Share (FY25)
- 9%
- Andhra Pradesh IMFL Share (FY25)
- 9%
- Overall IMFL Sales Growth (FY25)
- 1.4%
Sources
South India accounts for 58% of all-India whiskey sales; Karnataka leads chart with 17% share
South India accounts for 58% of all-India whiskey sales in FY25; K'taka leads chart with 17% share
Highest whisky-consuming states in India: Southern giants lead; check which takes No. 1 spot
