Tata Consumer Expands Rural Reach

Tata Consumer Products, which makes popular brands like Tata Salt and Tetley, is planning to expand its reach to more villages in India.

Currently, they have products in about 2 million shops.

They want to go to smaller towns and villages with populations between 20,000 and 50,000.

They have chosen about 5,000 villages where they think their products will sell well.

The company is also working to improve its presence in some urban areas, like parts of eastern Uttar Pradesh, Tamil Nadu, and Andhra Pradesh.

They are setting up better systems to manage their distributors and sales teams to make their operations more efficient.