Archive · 21 Nov 2025
Brandwatch Enhances AI Capabilities, Expands Data Coverage
Brandwatch, a company that helps businesses understand what people are saying online, has made its AI smarter and can now look at more types of online content.
This means businesses can get better insights about their customers and make smarter decisions.
The AI can now answer questions in a more natural way, create queries, and summarize data.
It can also look at more places online, like Threads, YouTube, TikTok, and even podcasts.
In the future, it will be able to do even more, like understand videos and images better and work with data from other places.
Brandwatch, a Cision company, announced expanded data content and AI-powered innovations
Iris AI, Brandwatch's intelligence layer, now offers more conversational, context-aware, and intuitive data exploration
New features include 'Ask Iris' for instant, natural-language data queries, AI Query Writer for Boolean queries, and AI Dashboards for summarized insights
Expanded data coverage includes Threads, YouTube, TikTok, LinkedIn, search data in Trajaan, and 70,000+ trending podcasts
Brandwatch will further evolve Iris AI in 2026 with expanded APAC data sources, Bring Your Own Data integrations, and mobile app experience
- Who
- Brandwatch, a Cision company
- What
- Announced expanded data content and AI-powered innovations
- When
- November 20, 2025
- Where
- Chicago, Illinois
- Why
- To provide better insights and make data exploration more intuitive for marketers and communicators
- AI Layer
- Iris AI
- Data Sources
- Real-time and historical social and traditional media sources
- New Features
- Ask Iris, AI Query Writer, AI Dashboards
- Expanded Data Coverage
- Threads, YouTube, TikTok, LinkedIn, search data in Trajaan, 70,000+ trending podcasts
- Future Updates
- Expanded APAC data sources, Bring Your Own Data integrations, smarter video and image analysis, mobile app experience