Archive · 28 Jul 2025
Bollywood Stars' Brands Thrive in Fashion and Beauty
Many Indian actors are launching brands in beauty and fashion.
Kriti Sanon's Hyphen skincare brand is doing well.
Katrina Kaif's Kay Beauty is also growing.
Alia Bhatt and Ranbir Kapoor have also started brands.
The brands can succeed by offering good products and understanding customers.
The Indian beauty and personal care market is expected to grow.
Kriti Sanon's Hyphen skincare brand reached ₹400 crore ARR.
Hyphen aims for ₹500 crore ARR in 3-4 years.
Katrina Kaif's Kay Beauty has crossed ₹240 crore GMV.
Reliance Retail Ventures acquired a 51% stake in Alia Bhatt's Ed-a-Mamm.
Ranbir Kapoor launched ARKS, an apparel and accessories brand.
- Who
- Kriti Sanon, Katrina Kaif, Alia Bhatt, Ranbir Kapoor.
- What
- Celebrity-owned brands expanding in beauty and fashion.
- When
- Recent launches and growth.
- Where
- India.
- Why
- To leverage consumer interest and establish sustainable businesses.
- Hyphen ARR (current)
- ₹400 crore
- Hyphen ARR Goal
- ₹500 crore in 3-4 years
- Kay Beauty GMV
- ₹240 crore
- Ed-a-Mamm Ownership
- Reliance Retail Ventures (51%)
- ARKS Target
- ₹100 crore in 3-4 years
Sources
Kriti Sanon To Katrina Kaif: 7 Bollywood Actors Who Built Their Own Brands
Inside Kriti Sanon’s business empire: Rs 100 cr skincare brand, fitness studios and property worth over Rs 2 cr
This Bollywood actor was once rejected for being ‘too good looking’, now runs ₹100 cr skincare brand, fitness studios
From fame to fortune — how celebrity-owned brands are scaling up
