Archive · 14 Aug 2025
Ather Launches Battery Subscription to Boost EV Scooter Sales
Ather, an electric scooter company, is now offering a Battery-as-a-Service (BaaS) subscription.
This means you can buy their scooters at a lower upfront cost.
Instead of paying for the battery all at once, you pay a small fee per kilometer each month for using the battery.
The Rizta scooter starts at a lower price now, and the 450 Series also has a reduced starting cost.
The BaaS model aims to make electric scooters more affordable.
Ather also offers a buyback program and an extended warranty.
Ather has launched a Battery-as-a-Service (BaaS) subscription for its electric scooters.
The Rizta scooter starts at ₹75,999 with BaaS, and the 450 Series starts at ₹84,341.
BaaS subscribers pay a monthly fee of ₹1 per kilometer for battery usage.
Without BaaS, the Rizta starts at ₹1,07,764 and the 450 Series at ₹1,19,841.
Ather also introduced buyback and extended warranty programs.
- Who
- Ather Energy is the company.
- What
- Ather launched a BaaS subscription for electric scooters.
- When
- The launch was recently announced.
- Where
- The article focuses on Ather's offerings, likely in India.
- Why
- To reduce the upfront cost of EV scooters and boost sales.
Customers
Ather
Impact on Affordability and ownership
Customers
Customers can afford EV scooters due to the reduced upfront cost.
Ather
The BaaS model changes how customers pay for their EV.
- Company
- Ather Energy
- Service
- Battery-as-a-Service (BaaS)
- Rizta Starting Price (BaaS)
- ₹75,999
- 450 Series Starting Price (BaaS)
- ₹84,341
- BaaS Monthly Fee
- ₹1 per kilometer
- Rizta Price (without BaaS)
- ₹1,07,764
- 450 Series Price (without BaaS)
- ₹1,19,841