Archive · 28 Jul 2025
Radhika Gupta Calls Out Dior for Appropriation of Indian Craft
Radhika Gupta, CEO of Edelweiss, criticized Dior for selling a $200,000 coat with Indian embroidery without acknowledging the Indian artisans who made it.
She says luxury brands get the value from branding, not the craftspeople.
Gupta wants India to focus on branding and storytelling, like Japan and Korea, to gain global recognition for its crafts.
She previously criticized Prada for designs similar to Indian Kolhapuri chappals.
Radhika Gupta criticized Dior for using Indian Lucknowi mukaish embroidery on a $200,000 overcoat.
The overcoat involved 12 Indian artisans and 34 days of labor, but lacked credit.
Gupta argues the value from branding and pricing benefits brands, not artisans.
She urges India to transition from a sourcing destination to a 'storytelling nation' to benefit artisans.
This follows Gupta's previous criticism of Prada for designs resembling Indian Kolhapuri chappals.
- Who
- Dior, Radhika Gupta, Indian artisans
- What
- Dior's overcoat using Indian embroidery is criticized for lack of credit to Indian artisans.
- When
- Recent
- Where
- N/A
- Why
- To raise awareness about lack of credit and fair compensation for Indian artisans.
Radhika Gupta's Perspective
Brands' Stance
Credit and Value
Radhika Gupta's Perspective
Luxury brands should acknowledge and credit the Indian artisans and culture behind their products.
Brands' Stance
Brand's business and design choices
- Critic
- Radhika Gupta
- Brand
- Dior
- Product
- Overcoat
- Embroidery
- Lucknowi mukaish
- Artisans Involved
- 12
- Labor Days
- 34
- Coat Price
- $200,000
Sources
'No credit to Indian artisans': Dior slammed for $200k coat with Lucknowi embroidery
‘One more handloom, one more…’, Radhika Gupta calls out Dior for Rs 1.6cr Lucknowi inspired mukaish overcoat
After Kolhapuris, now Juttis: Prada’s recurring flirtation with Indian footwear sparks outrage
Why Radhika Gupta is raising the alarm over Dior's ₹1.73cr Lucknowi mukaish coat: ‘No credit, hands remain invisible…’
