Archive · 1 Jul 2025
Casio Appoints XG as Global Ambassador for G-SHOCK Watches
Casio, the watchmaker, has chosen the girl group XG to be the face of their G-SHOCK watches worldwide.
XG is a group known for their unique music style and performances.
The partnership links XG's strong, unconventional image with G-SHOCK's reputation for durable watches.
To celebrate, Casio has created a special website and a video, showing XG boldly stepping into the future with G-SHOCK.
The collaboration highlights XG's spirit and G-SHOCK's toughness, appealing especially to younger fans.
Casio appointed XG as the global ambassador for G-SHOCK watches.
XG is a seven-member hip hop / R&B girl group.
The partnership celebrates XG's originality and G-SHOCK's toughness.
A special website and promotional video featuring XG have been launched.
The promotional video's slogan is "No Destination."
- Who
- Casio and the girl group XG.
- What
- Casio announced XG as the global ambassador for the G-SHOCK brand.
- When
- Announced July 1st.
- Where
- Tokyo, Japan.
- Why
- To promote G-SHOCK watches and connect with a global audience.
- Brand
- G-SHOCK
- Ambassador
- XG
- XG Members
- JURIN, CHISA, HINATA, HARVEY, JURIA, MAYA, COCONA
- XG Music Genre
- X-Pop (hip hop / R&B)
- Slogan
- "No Destination"
- Art Direction
- YAR, led by YOSHIROTTEN