Archive · 1 Jul 2025

Casio Appoints XG as Global Ambassador for G-SHOCK Watches

Casio Appoints XG as Global Ambassador for G-SHOCK Watches

Casio, the watchmaker, has chosen the girl group XG to be the face of their G-SHOCK watches worldwide.

XG is a group known for their unique music style and performances.

The partnership links XG's strong, unconventional image with G-SHOCK's reputation for durable watches.

To celebrate, Casio has created a special website and a video, showing XG boldly stepping into the future with G-SHOCK.

The collaboration highlights XG's spirit and G-SHOCK's toughness, appealing especially to younger fans.

Sources