Archive · 16 Dec 2025
Delhi Comic Con 2025: A Marketplace of Attention
Delhi Comic Con 2025 was a big event where fans dressed up as their favorite characters, bought cool merchandise, and tried out new games and tech.
It wasn't just for comic lovers anymore; big brands like Maruti Suzuki and Kinder Joy set up booths to attract young people.
Even companies like Sony YAY!
used the event to understand what young fans like and how to reach them.
The event showed how fandom has become a big part of the consumer economy, with brands competing for attention just like creators.
Fans came for different reasons, like buying comics, trying out games, or just enjoying the cosplay.
Overall, the event was a mix of fun and business, where everyone from small publishers to big brands tried to make the most of India's growing fandom culture.
Delhi Comic Con 2025 took place from December 5 to 7 at the NSIC exhibition ground, featuring a mix of comic stalls, branded pavilions, and immersive brand experiences.
The event attracted major brands like Maruti Suzuki, Kinder Joy, and gaming companies, transforming it into a marketplace for attention and a cultural barometer for youth trends.
Sony YAY! shifted its strategy to focus on impact rather than visibility, using the event to understand audience depth and demographic spread.
Legacy publishers like Raj Comics benefited from the increased footfall, seeing the event as a lifeline to reach new readers and motivate creators.
Brands like Maruti Suzuki and Kinder Joy targeted Gen Z and Gen Alpha, using the event to reshape brand perceptions and tap into global fandoms.
- Who
- Fans, brands, legacy publishers, and global franchises
- What
- Delhi Comic Con 2025, a pop-culture festival and marketplace
- When
- December 5 to 7, 2025
- Where
- NSIC exhibition ground, Delhi
- Why
- To engage with high-intent youth demographic and the expanding fandom economy
- Event Name
- Delhi Comic Con 2025
- Event Dates
- December 5 to 7, 2025
- Location
- NSIC exhibition ground, Delhi
- Global Fandom Market Size (2024)
- $799 million
- Projected Market Growth
- More than double over the next decade
- Cosplay Merchandise Market
- Low billions
- Festival Partner
- Kinder Joy
- Sony YAY! Strategy
- Focus on impact over visibility