Archive · 29 Sep 2025
Truly Tribal: Reviving India's Tribal Crafts Through Community and Innovation
Imagine people who make beautiful crafts like paintings and pottery, but they weren't getting paid fairly.
Shweta saw this problem and created Truly Tribal.
It's like a bridge that connects the artists directly with people who want to buy their work.
This way, the artists earn more money, and their beautiful crafts don't disappear.
They have online classes and new partnerships to help them thrive.
This also helps their kids want to learn the crafts.
Truly Tribal isn't just about selling things; it's about making sure the artists are respected and can continue their traditions.
Truly Tribal connects over 500 artisans directly with consumers to enhance their incomes.
Shweta Menon, an IT professional, founded Truly Tribal to empower Indian artisans.
The platform helps eliminate middlemen, increasing earnings and creating awareness of traditional crafts.
Truly Tribal partners with businesses, events, and export houses to create sustainable growth.
The initiative has enabled artisans to earn between Rs 1–10 lakh annually.
- Who
- Shweta Menon, founder of Truly Tribal, along with over 500 artisans.
- What
- Truly Tribal, a platform connecting tribal artisans with consumers and businesses to revive traditional Indian crafts.
- When
- Founded in July 2015, with a pivot to B2B partnerships around 2018-2019.
- Where
- Across 18 Indian states where artisans are located and where Truly Tribal operates.
- Why
- To bridge the gap between artisans and the market, providing economic independence and reviving traditional art forms.
- Founder
- Shweta Menon
- Founded
- July 2015
- Artisans Supported
- Over 500 across 18 states
- Art Forms
- 25+ traditional Indian art forms
- FY24-25 Revenue
- Rs 1.25 crore (collective)