Archive · 20 Nov 2025
YouTube's New Pay-Per-View Model for 'Perfect Family' Series
YouTube is trying a new way to show a TV series in India.
The first two episodes of 'Perfect Family' will be free, but you have to pay to watch the rest.
This is like a test to see if people are willing to pay for shows on YouTube.
It's like a movie theater, where you pay to watch a movie, but here, you pay to watch a TV show on YouTube.
The show is about a middle-class family dealing with mental health issues and is produced by Pankaj Tripathi.
YouTube introduces pay-per-view model for Pankaj Tripathi's 'Perfect Family' series in India
First two episodes free, remaining six episodes priced at Rs 59
Hybrid monetization approach to encourage audience sampling and paid viewing
Move follows successful paywall experiment with Aamir Khan's 'Sitaare Zameen Par'
Series mirrors OTT format, marks Pankaj Tripathi's debut as a producer
- Who
- YouTube, Pankaj Tripathi, Ajay Rai's JAR Pictures
- What
- Introduced pay-per-view model for 'Perfect Family' series
- When
- From 27 November 2025
- Where
- India
- Why
- To experiment with a structured paid content format and hybrid monetization
Free Viewers
Paid Viewers
Access to Content
Free Viewers
Can watch first two episodes for free
Paid Viewers
Can watch all episodes after paying
- Series Name
- Perfect Family
- Episodes
- 8
- Episode Duration
- 35-40 minutes
- Price for 6 episodes
- Rs 59
- Producer
- Pankaj Tripathi
- Director
- Sachin Pathak
- Main Cast
- Gulshan Devaiah, Neha Dhupia, Manoj Pahwa, Seema Pahwa
