Archive · 29 Jul 2026
India Couture Week 2026: Roseroom's Softly Strong Collection
India Couture Week 2026 is happening at Taj Palace in New Delhi from July 24 to 29.
It's a big event where famous designers show their new clothes.
One designer, Isha Jajodia from Roseroom, showed a collection called 'Softly Strong.'
She says it's about women who are both soft and strong.
The clothes took many hours to make and use old, special techniques.
Roseroom also cares about the environment and employs many artisans.
The most difficult piece was a black outfit with lace details, worn by a model named Avanti.
Hyundai India Couture Week 2026 is taking place at Taj Palace, New Delhi from July 24 to 29.
Roseroom by Isha Jajodia showcased the 'Softly Strong' collection, inspired by women who are both soft and strong.
The collection emphasizes craftsmanship, with hundreds of hours spent on each outfit.
Roseroom focuses on sustainability by employing artisans and promoting reverse migration.
The most technically challenging look was a monochromatic black ensemble with intricate lace detailing.
- Who
- Isha Jajodia (Roseroom) and other leading designers
- What
- Hyundai India Couture Week 2026 showcasing latest couture collections
- When
- July 24 to 29
- Where
- Taj Palace, New Delhi
- Why
- To celebrate Indian couture and showcase the latest collections from leading designers
Traditional Craftsmanship
Modern Fashion Trends
Craftsmanship vs. Fast Fashion
Traditional Craftsmanship
Craftsmanship is the heart and soul of couture, preserving age-old techniques and employing artisans.
Modern Fashion Trends
Fast fashion prioritizes quick production and trends over traditional craftsmanship.
- Event
- Hyundai India Couture Week 2026
- Organizer
- Fashion Design Council of India (FDCI)
- Location
- Taj Palace, New Delhi
- Dates
- July 24 to 29
- Designer
- Isha Jajodia (Roseroom)
- Collection Theme
- Softly Strong
- Sustainability Focus
- Reverse migration and employing artisans