Archive · 1 Jul 2025
Influencer Impressed by India's "Jugaad" Culture
An American influencer, Jessica Kumar, made a video about how she loves that you can fix almost anything in India.
She was impressed by the "jugaad" culture, where people find clever ways to repair things instead of throwing them away.
She showed examples of her shoes being fixed very cheaply.
This is different from some other countries.
The video got lots of views online, with people agreeing that India is good at fixing things and using resources wisely.
An American influencer, Jessica Kumar, highlighted India's "jugaad" culture in a viral video.
Kumar praises India's ability to repair items like shoes and clothes at low costs.
She contrasts India's approach with other countries where such items might be discarded.
The video, originally on Instagram, gained significant traction when reshared on Twitter.
Social media users echoed Kumar's sentiments, appreciating India's resourcefulness.
- Who
- Jessica Kumar, an American influencer, and social media users.
- What
- An American influencer highlighted India's "jugaad" culture of repairing items.
- When
- The video was reshared recently on Twitter and became viral.
- Where
- India
- Why
- To showcase India's resourcefulness and repair culture, which contrasts with discarding items.
Supporters of Repair Culture
N/A
Value Proposition
Supporters of Repair Culture
Appreciate the practicality and cost-effectiveness of fixing items.
N/A
N/A
Sustainability
Supporters of Repair Culture
View fixing as a sustainable practice and an efficient use of resources.
N/A
N/A
- Influencer
- Jessica Kumar
- YouTube Subscribers
- 47,500
- Instagram Followers
- 214,000
- Concept
- "Jugaad" culture of India
- Item Repair
- Sandals, shoes, clothes, buckets, and electric items
- Repair Cost Example
- ₹40 (less than $0.50)