Archive · 4 Sep 2026
Kia Sorento Launches in India Below Toyota Fortuner Price
Kia has introduced the Sorento SUV in India.
It costs Rs 27.99 lakh before showroom charges.
This is about Rs 6 lakh less than the starting price of the Toyota Fortuner.
Both vehicles are large SUVs that may attract similar buyers.
The Sorento has three rows of seats.
It is also Kia’s first hybrid vehicle launch in India.
The Sorento focuses heavily on technology and cabin features.
The Fortuner is known in this comparison for its rugged, body-on-frame design.
Kia Sorento launched in India on September 4 at Rs 27.99 lakh ex-showroom.
The Sorento undercuts the Toyota Fortuner’s starting price by roughly Rs 6 lakh.
The Sorento is Kia’s first hybrid launch in India.
Kia is entering India’s premium three-row SUV segment with the Sorento.
The Sorento emphasizes technology and cabin features, while the Fortuner is built around ruggedness and body-on-frame engineering.
- Who
- Kia and Toyota, through the Kia Sorento and Toyota Fortuner SUVs.
- What
- The Kia Sorento launched in India and is being compared with the Toyota Fortuner on price, engineering approach, powertrain, space and safety.
- When
- September 4; the year is not specified.
- Where
- India.
- Why
- The Sorento is entering the premium three-row SUV segment and overlaps with the Fortuner’s price range, making it a potential alternative for buyers.
- Kia Sorento price
- Rs 27.99 lakh, ex-showroom
- Fortuner price comparison
- The Sorento undercuts the Toyota Fortuner’s starting price by roughly Rs 6 lakh.
- Launch date
- September 4; the year is not specified.
- Hybrid milestone
- The Sorento is Kia’s first hybrid launch in India.
- Vehicle segment
- Premium three-row SUVs
- Sorento positioning
- A technology-focused SUV with an emphasis on cabin features
- Fortuner positioning
- A rugged SUV based on body-on-frame engineering