Archive · 21 Sep 2025
India's Legacy Liquor Brands Embrace Growth and Reinvention
India's old liquor companies are changing with the times!
They're aiming for bigger business by improving how they run things and selling their drinks all over the world.
These companies, run by families for generations, are now bringing in new people and ideas.
The goal is to make more drinks, sell them in more places, and be ready for the future.
It's like these companies are getting a makeover so they can compete with the big players and become even more successful, with some even planning to sell stock in their company to the public.
They know they can't rely on family alone anymore to be successful.
India's alcobev sector is valued at $52.4 billion in 2021 and is expected to reach $64 billion within five years.
Family-run companies are adopting professionalization, partnerships, and global strategies.
Amrut Distilleries has expanded production and exports, and is seeking private partnerships and a public listing.
Devans Modern Breweries is expanding production with new tie-ups and plans a public listing within four years.
NV Group, a retail unit, has transformed into a distillery and is focused on premiumization and international markets.
- Who
- Family-run Indian alcobev companies like Amrut, Devans Modern Breweries, and NV Group
- What
- Are growing and reinventing themselves, adapting to market changes and seeking global expansion.
- When
- The industry's growth is projected over the next five years.
- Where
- India, with companies expanding internationally.
- Why
- To capitalize on the growing alcobev market, increase production, and adapt to changing market dynamics.
- Industry Value (2021)
- $52.4 billion
- Projected Industry Value (within 5 years)
- $64 billion
- Amrut Distilleries Founded
- 1948
- Devans Modern Breweries Founded
- 1961
- NV Group Launched
- 1994
- NV Group's State-of-the-Art Facility
- Ambala (2008)