Archive · 29 Dec 2025
Ex-Google Employees Pivot to AI
Two former Google employees, Dhruv Amin and Marcus Lowe, were running a successful startup called Create.
This startup connected clients with freelance software developers and was making good money.
However, when ChatGPT came out in late 2022, they realized that AI could do a lot of the coding work that their developers were doing.
So, they decided to change their business.
They shut down Create and started a new company called Anything.
This new company uses AI to help people build apps and websites without needing to know how to code.
Their new product was a big success, and they now have a company worth $100 million.
They had to make some tough decisions, but it all worked out in the end.
Dhruv Amin and Marcus Lowe, former Google employees, pivoted from their profitable startup Create to an AI-focused company called Anything.
The launch of ChatGPT in November 2022 made them question the future of human software developers.
They shut down Create in October 2023 and launched a new AI-powered tool in April 2025 that can build entire online businesses without coding skills.
Anything is now valued at $100 million after an $11 million funding round and reached a $2 million annualized revenue run rate within two weeks of launch.
The transition was challenging, but they believe it was necessary to adapt to advancements in AI.
- Who
- Dhruv Amin and Marcus Lowe, former Google employees and co-founders of Anything
- What
- Pivoted from a profitable startup to an AI-focused company
- When
- Launched new product in April 2025, after shutting down Create in October 2023
- Where
- Not specified, but likely in the tech industry hubs
- Why
- To adapt to advancements in AI and generative AI's potential to automate coding
- Names
- Dhruv Amin and Marcus Lowe
- Ages
- 33
- Previous Company
- Create
- Current Company
- Anything
- Company Valuation
- $100 million
- Funding Round
- $11 million
- Revenue Run Rate
- $2 million annualized
- Turning Point
- Launch of ChatGPT in November 2022