Archive · 11 Jan 2026
Men Embrace Aesthetic Treatments in India
More young men in India are taking care of their skin and hair.
They want to look fresh and healthy, not old or dramatic.
They are using special treatments like lasers and serums to help their skin and hair stay strong.
This is becoming popular not just in big cities but also in smaller ones.
Men are also using products that are backed by science and have few side effects.
They want to look natural and take care of themselves as part of their daily routine.
This trend is expected to grow even more in the next few years.
Young Indian men are increasingly focusing on skin and hair care with a preventive mindset.
Popular treatments include lasers, RF treatments, microneedling, chemical peels, and hair care innovations like PRP and exosome treatments.
Men are embracing daily skincare routines with a focus on barrier health and anti-ageing, backed by science.
The trend is driven by accessibility, low downtime treatments, and a cultural shift towards grooming and self-care.
The male aesthetics market is expanding beyond metro cities to Tier-2 and Tier-3 cities.
- Who
- Young men in India, particularly millennials and Gen Z
- What
- Increasing focus on skin and hair care, including aesthetic treatments
- When
- Current trend with expected acceleration in 2026
- Where
- Metro, Tier-2, and Tier-3 cities in India
- Why
- Preventive mindset, desire for healthy and youthful appearance, cultural shift towards grooming and self-care
- Target Age Groups
- Millennials and Gen Z
- Popular Treatments
- Lasers, RF treatments, microneedling, chemical peels, PRP, exosome treatments, mesotherapy, Biostimulators, hydration boosters, Morpheus 8, HIFU
- Trend Drivers
- Preventive mindset, scientific backing, low downtime, subtle changes, accessibility
- Geographical Spread
- Metro, Tier-2, and Tier-3 cities
- Expected Growth Year
- 2026