Archive · 17 Dec 2025
Indian Jewellery Retailers Expect Strong Sales Through Early 2026
Indian jewellery stores are having a great time selling lots of jewellery because of the wedding season.
They think this will keep going until early 2026.
People are buying more diamond and mixed jewellery because gold is getting expensive.
Even though gold prices are high, people are still buying jewellery, especially in smaller cities.
Some stores say they are selling 25-30% more diamond jewellery than before.
The wedding season had about 46 lakh weddings, and people are buying jewellery earlier and customizing it more.
This is keeping the demand high even after the usual festive season.
Indian jewellery retailers expect strong sales to continue through early 2026 due to a prolonged wedding cycle.
About 46 lakh weddings were estimated to take place between November 1 and December 14, 2025.
Rising gold prices have led to a 16% decline in total gold demand and a 31% drop in jewellery demand year-over-year.
Demand for diamond-studded and contemporary jewellery has increased, with some stores reporting a 18-22% rise in ticket size.
Tier 2 and 3 cities are driving significant growth in jewellery sales, with many families opting to host weddings in their native towns.
- Who
- Indian jewellery retailers and customers
- What
- Strong sales and shifting preferences in the jewellery market
- When
- During the wedding season (November 1 to December 14, 2025) and expected to continue through early 2026
- Where
- India, with significant growth in Tier 2 and 3 cities
- Why
- Prolonged wedding cycle, custom-made jewellery demand, and rising gold prices
- Wedding Season Duration
- November 1 to December 14, 2025
- Estimated Weddings
- 46 lakh
- Gold Demand Decline
- 16% (Q3 2025)
- Jewellery Demand Decline
- 31% (Q3 2025)
- Diamond Sales Increase
- 18-22% (Year-over-Year)
- Contemporary Jewellery Sales
- 25-30% of overall wedding sales
- Key Markets
- Tier 2 and 3 cities