Archive · 25 Jul 2025
Ekta Kapoor Talks ALTT's Strategy Before Platform Ban
Ekta Kapoor, the woman behind the streaming service ALTT, talked about her platform in an interview shortly before it was banned.
She explained that ALTT aimed to be bold and talk about sex openly.
At first, the goal was to show different types of women on the platform and to be seen as progressive.
However, the content wasn't always well-received and some of it was even considered "not savory", eventually leading to issues.
Kapoor is no longer in charge of the daily activities of the platform, despite still owning it.
Ekta Kapoor discussed her OTT platform ALTT in an interview before its ban.
She admitted that being "risqué" was a part of ALTT's strategy.
Kapoor aimed to normalize sex and present content in a progressive way.
ALTT faced backlash and encountered issues with content quality.
Kapoor stated that she no longer runs the platform's day-to-day operations.
- Who
- Ekta Kapoor and her streaming service ALTT.
- What
- Ekta Kapoor discussed her OTT platform ALTT and its strategy.
- When
- Shortly before the platform was banned.
- Where
- In an interview shared on YouTube.
- Why
- To talk about her vision of the platform.
Proponents of Risque Content
Critics of Risque Content
Content permissibility
Proponents of Risque Content
Believe in expressing various viewpoints and normalizing topics, including sex.
Critics of Risque Content
Believe that some content can be offensive and require restrictions.
- Platform Name
- ALTT
- Founder
- Ekta Kapoor
- Strategy
- Being "risqué"
- Objective
- Normalizing sex
- Current Status
- Owned but not run by Ekta Kapoor