Tier-2 Households Shift Spending to Home Decor

A recent study shows that people in smaller cities in India are spending more money on making their homes look nice instead of buying new gadgets like TVs or smartphones.

This change started after the pandemic when people began working from home and spending more time there.

They want their homes to look good because they are seen more often on video calls and because it makes them feel happy and proud.

The study found that these smaller cities are now buying a lot more wall art and custom furniture, and big stores are changing their products to fit what these people want.

It's like they are choosing to spend money on things that make their homes feel special and personal.