Archive · 25 Nov 2025
Nayi Chetna 4.0 Launched for Gender Equality
Shivraj Singh Chouhan, a Union Minister, started a big campaign called Nayi Chetna 4.0.
This campaign is about making sure women in rural areas are safe, respected, and can earn money.
The government wants to help women become strong and independent.
They have made a plan with many different government departments to work together.
The campaign will last for a year and will happen all over India.
Women in self-help groups will lead this movement.
The goal is to stop violence against women and help them get better jobs and opportunities.
Around 4.5 lakh cases of gender-based violence are reported each year, and one in three women faces physical or sexual violence.
The campaign will focus on economic empowerment by improving access to land rights, credit, digital livelihoods, and financial services.
The minister also called for stronger Gender Resource Centres (GRCs) to offer counselling, legal aid, health linkages, and information on rights and entitlements.
Major national schemes like PMJDY, PMMY, NRLM, and the Lakhpati Didi initiative will help give women greater financial control and decision-making power.
Union Minister Shivraj Singh Chouhan launched Nayi Chetna 4.0, a national campaign on gender equality and women's empowerment.
The campaign aims to promote women's safety, dignity, and economic empowerment across rural India.
More than two crore SHG women have already become Lakhpati Didis, and the government is working to strengthen women's empowerment.
An inter-ministerial joint advisory was unveiled, involving eleven collaborating Ministries/Departments to eliminate gender-based discrimination and violence.
The month-long campaign will run across all Indian States and Union Territories until 23rd December 2025, led by the SHG network of DAY-NRLM.
- Who
- Union Minister Shivraj Singh Chouhan, Minister of State Chandra Sekhar Pemmasani, and other Union ministers
- What
- Launch of Nayi Chetna 4.0, a national campaign on gender equality and women's empowerment
- When
- Tuesday (specific date not mentioned)
- Where
- India (all States and Union Territories)
- Why
- To promote women's safety, dignity, and economic empowerment, and to eliminate gender-based discrimination and violence
- Campaign Name
- Nayi Chetna 4.0
- Launch Date
- Tuesday (specific date not mentioned)
- Duration
- Until 23rd December 2025
- Organized By
- Deendayal Antyodaya Yojana – National Rural Livelihoods Mission (DAY-NRLM)
- Ministries Involved
- Eleven collaborating Ministries/Departments
- Target Group
- Rural women across India
- Key Goal
- Promote women's safety, dignity, and economic empowerment
- Gender-Based Violence Cases
- Around 4.5 lakh reported each year
- Women Facing Violence
- One in three women faces physical or sexual violence
