Archive · 10 Aug 2026
Apple Likely to Increase iPhone 17 Prices Amid Chip Costs
Apple makes iPhones, which are very popular phones.
Making them has become more expensive lately.
This is because memory chips inside the phones cost more now.
These chips are called DRAM and NAND flash storage.
Apple's boss, Tim Cook, said the company is feeling the pressure of these higher costs.
Because of that, Apple may sell some iPhones for more money.
The price change could start on August 10.
Apple already made iPhone 17 models more expensive in Japan.
Prices could also go up in India and other countries.
So an iPhone 17 may soon cost more than it does today.
Tipster Fixed Focus Digital reported on Chinese social media that Apple could revise iPhone 17 prices starting August 10.
Apple may have cancelled plans to increase production capacity on some iPhone 17 production lines by 15–30%.
Rising DRAM and NAND flash memory chip prices, acknowledged by CEO Tim Cook, are behind the expected price increases.
Apple already raised iPhone 17 prices in Japan by 11.3%, and a similar hike is expected globally, including India.
The 256GB iPhone 17 in India could rise from Rs 82,900 to Rs 94,900, with Pro models also tipped to cost more and the iPhone 18 Pro slated for a big increase next month.
- Who
- Apple, its CEO Tim Cook, and tipster Fixed Focus Digital
- What
- Expected price increases for the iPhone 17 series due to rising memory chip costs
- When
- Starting August 10
- Where
- Globally, including India, following an announced hike in Japan
- Why
- The global memory chip crisis has sharply raised DRAM and NAND flash storage prices
- Company
- Apple
- Reported price revision date
- August 10
- Japan price increase
- 11.3% for iPhone 17 models
- Expected India price rise
- Rs 12,000 (256GB model from Rs 82,900 to Rs 94,900)
- Affected models
- iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max; iPhone 18 Pro next month
- Cause
- Rising DRAM and NAND flash memory chip prices
- Production change
- Possible cancellation of plans to increase iPhone 17 production capacity by 15–30%