Archive · 18 Aug 2025
ICC World Cup Could Transform Women's Cricket in India
The upcoming ICC Women's World Cup, starting September 20, is expected to boost women's cricket in India.
The 2017 World Cup was a pivotal moment, drawing a large audience.
The Women's Premier League has also been successful.
The ICC is giving women's events their own sponsors, showing their growing importance.
Advertisers are expected to increase their involvement, potentially attracting younger audiences.
This World Cup, co-hosted by India, Sri Lanka, might be a tipping point.
It will be played in Bengaluru, Guwahati, Indore, Visakhapatnam in India and Colombo in Sri Lanka.
ICC CEO Sanjog Gupta believes the Women's World Cup could boost Indian women's cricket.
The 2017 World Cup's high viewership marked a key moment for women's cricket.
The Women's Premier League (WPL) saw significant TV viewership and brand spending.
Women's events will have standalone sponsors, giving them greater prominence.
Advertisers are expected to increase participation during the World Cup.
- Who
- ICC, players, advertisers, and viewers.
- What
- The ICC Women's Cricket World Cup.
- When
- Kicks off on September 20.
- Where
- Bengaluru, Guwahati, Indore, Visakhapatnam in India and Colombo in Sri Lanka.
- Why
- To potentially grow the popularity and commercial viability of women's cricket in India.
Optimistic Outlook
Not Applicable
Market Potential
Optimistic Outlook
Viewership for women's cricket has improved, and advertisers will want to get involved.
Not Applicable
Not Applicable
- Tournament Start Date
- September 20
- Co-Host Countries
- India and Sri Lanka
- 2017 World Cup Viewers (India)
- 156 million
- WPL TV Viewers (First Game)
- 30 million
- Match Timing
- 3 pm