Archive · 2 Oct 2025
Instagram Tests Reels as Default Tab in India
Instagram, owned by Meta, might be making a big change.
They're testing a new feature in India where the Reels tab, which shows short videos, will be the first thing you see when you open the app.
This is to see if it encourages people to watch more Reels.
Instagram already has a huge audience, with over 3 billion people using the app every month, and a lot of them watch Reels.
If this test goes well, it could change how everyone uses Instagram.
Instagram is owned by Meta.
Instagram has over three billion monthly active users.
A test is underway in India.
The test involves making Reels the default tab.
The change aims to increase Reels engagement.
- Who
- Instagram users
- What
- Testing Reels as the default tab on the app
- When
- Recently
- Where
- India
- Why
- To potentially increase engagement with Reels
- Platform
- Parent Company
- Meta
- Active Users
- 3+ billion monthly
- Test Location
- India
- Test Feature
- Reels as default tab