Archive · 7 Aug 2025
Reliance Bags Beverage Rights for Hyderabad Metro
Imagine you're riding the Hyderabad Metro!
Now, imagine you're thirsty.
Guess what?
You'll only be able to buy drinks from Reliance, like Campa Cola, because they made a deal with the metro.
This means Reliance gets to sell its drinks everywhere in the metro, like at vending machines and shops.
Hyderabad Metro is a super busy place, with lots of people riding every day.
This deal is part of Reliance's plan to sell its drinks in more places where people travel.
Reliance Consumer Products (RCPL) secured exclusive beverage rights for Hyderabad Metro.
The partnership with L&T Metro Rail (Hyderabad) Ltd allows RCPL to sell beverages across the metro network.
RCPL's beverage portfolio includes Campa Cola, Independence Packaged Water, and more.
Hyderabad Metro has 57 stations and serves approximately 4.6 lakh passengers daily.
The deal aligns with RCPL's strategy to expand its beverage presence in urban transport.
- Who
- Reliance Consumer Products (RCPL) and L&T Metro Rail (Hyderabad) Ltd.
- What
- RCPL secured exclusive beverage rights for the Hyderabad Metro.
- When
- The partnership was announced on August 7, 2025.
- Where
- Hyderabad Metro in India.
- Why
- To enhance commuter experience and expand RCPL's beverage presence.
- Company
- Reliance Consumer Products Limited (RCPL)
- Partner
- L&T Metro Rail (Hyderabad) Ltd
- Metro Length
- 69.2 kilometers
- Stations
- 57
- Daily Passengers
- Approximately 4.6 lakh (as of May 2025)
- RCPL Beverage Brands
- Campa Cola, Independence Packaged Water, Campa Energy, Raskik