Archive · 7 Nov 2025
Samara Capital to Exit Beauty Firm ESME Consumer for $175-225 Million
A company called Samara Capital, which is like a big investor, wants to sell a beauty company it owns called ESME Consumer.
They have hired a special helper, an investment bank named Jefferies, to find a buyer.
They hope to sell it for a lot of money, maybe between $175 and $225 million.
Samara Capital had bought two smaller beauty companies and combined them to make ESME Consumer bigger.
ESME Consumer sells things like makeup and skincare products.
The beauty market in India is growing a lot, so it might be a good time to sell.
If they can't find a buyer for a good price, they might even consider selling shares to the public in a process called an IPO.
ESME Consumer's sales and profits have gone down recently, but one report expects them to get better next year.
Samara Capital has successfully sold other companies they invested in before.
Samara Capital is seeking to completely exit its wholly-owned beauty brand, ESME Consumer.
Investment bank Jefferies has been appointed to manage the sale process.
The potential valuation for ESME Consumer is estimated to be in the range of $175-225 million.
ESME Consumer was formed by Samara Capital in 2019 by combining Blue Heaven Cosmetics and Nature's Essence.
ESME Consumer reported a revenue of ₹324.6 crore in FY24, with a decline in Ebitda margins.
- Who
- Samara Capital, an India-focused private equity firm
- What
- Initiated plans to completely exit its ownership of ESME Consumer, a personal care and beauty products company.
- When
- The deal was launched a few weeks prior to the report.
- Where
- India (ESME Consumer operates in India)
- Why
- Samara Capital aims to exit its investment in ESME Consumer, potentially at a valuation between $175-225 million.
Potential Sale to Strategic Buyer
Potential Sale to Financial Buyer
Buyer Type
Potential Sale to Strategic Buyer
A strategic buyer, likely another company in the beauty or personal care industry, could acquire ESME Consumer.
Potential Sale to Financial Buyer
A financial buyer, such as another private equity firm, could also be interested in acquiring ESME Consumer.
- Seller
- Samara Capital
- Company for Sale
- ESME Consumer
- Investment Bank Appointed
- Jefferies
- Potential Valuation Range
- $175-225 million
- ESME Consumer FY24 Revenue
- ₹324.6 crore
- ESME Consumer FY24 Ebitda Margins
- 4.36%
- India Beauty and Personal Care Market Size (2024)
- $21 billion