Archive · 31 Jul 2025
Odisha CM Launches Campaign for Indigenous Products
The Odisha Chief Minister started a special week to help sell things made in local areas that are not as developed.
It's called 'Akanksha Haat Abhiyan' and is part of a bigger plan to help these areas.
The goal is to make it easier for people to buy these local products.
The government also wants to make life better for people by improving things like health, education, and jobs.
Some of the best areas that are doing well in these areas even got awards!
Odisha CM launched a week-long campaign to promote indigenous products.
The campaign, 'Akanksha Haat Abhiyan', aims to increase market availability of local products.
The initiative is part of the 'Aspirational District and Block Programme'.
Focus is on improving socio-economic indicators in underdeveloped regions.
Best-performing districts and blocks were felicitated with performance-based incentives.
- Who
- Odisha Chief Minister Mohan Charan Majhi.
- What
- Launch of the 'Akanksha Haat Abhiyan' to boost indigenous products.
- When
- Launched Tuesday; Week-long campaign.
- Where
- Odisha, India.
- Why
- To increase market availability of locally produced products and improve socio-economic conditions in underdeveloped regions.
- Campaign Name
- 'Akanksha Haat Abhiyan'
- Campaign Duration
- Week-long
- Launched By
- Odisha CM Mohan Charan Majhi
- Focus
- Boosting indigenous products
- Associated Programme
- 'Aspirational District and Block Programme'
- Incentives Awarded
- Rs 165 crore
