Archive · 28 Sep 2025
Swiss Embrace Rudraksha Beads, Boost Indian Exports
Rudraksha beads, originally from India, are becoming popular in Switzerland!
Exports have increased dramatically, with Swiss people buying these beads.
Swiss online shops are selling Rudraksha beads as tools for relaxation and mindfulness.
This is great for Indian exporters.
A new trade agreement between India and European countries, including Switzerland, makes it easier and cheaper to import these beads.
This agreement gives stability to Indian exporters.
The beads are now promoted as helping with concentration and promoting healing.
Exports of Rudraksha beads to Switzerland have increased by over 5,000% year-on-year.
The Swiss market is driven by a growing interest in wellness and mindfulness.
Rudraksha beads are marketed in Switzerland as tools for secular spirituality.
The India–European Free Trade Association (EFTA) agreement will take effect from October 1.
Indian exporters benefit from preferential duty rates under the TEPA agreement.
- Who
- Indian exporters and Swiss importers.
- What
- Significant surge in Swiss demand for Rudraksha beads.
- When
- Over the past few months, with the EFTA agreement taking effect from October 1.
- Where
- Switzerland, with exports from India.
- Why
- Driven by the wellness movement and supported by a new trade agreement.
- Product
- Rudraksha beads (prayer beads)
- Export Increase
- 5,075% year-on-year to Switzerland
- Key Market
- Switzerland
- Driver of Growth
- Wellness and mindfulness movement in Switzerland
- Beneficiaries
- Indian exporters of Rudraksha
- Trade Agreement
- India–European Free Trade Association (EFTA) Trade and Economic Partnership Agreement (TEPA)
- TEPA Effective Date
- October 1