Varnam Unveils "The Snugglewalas": A New Take on Indian Craftsmanship

Imagine a group of friendly, fun toys with unique personalities, like a crocodile who loves spas or a giraffe who is a fashion star.

These toys are called the Snugglewalas!

They are made using old Indian craft traditions, like the colorful wooden toys from Channapatna, but are reimagined to tell stories about India's many handmade crafts.

It's like a traveling show where these toys, along with clothes and jewelry inspired by crafts from all over India, share tales of artisans and their skills.

The project aims to show that these old crafts have a bright future by bringing together older artisans and young designers to create new things.

It’s a celebration of creativity, showing that handmade art is special and can be enjoyed by everyone, young and old.