Archive · 16 Jan 2026
Grasim appoints ITC’s Sachin Sahay as Birla Opus CEO
Grasim Industries, a big company in India, has chosen a new boss for its paint business called Birla Opus.
The new boss is Sachin Sahay, who used to work at ITC for 23 years.
The old boss, Rakshit Hargave, left a few months ago.
Birla Opus is trying to grow by building new paint factories and offering big discounts.
They are competing with another big paint company called Asian Paints.
This change is important because it shows that Birla Opus is serious about growing and competing in the market.
The new boss will start his job on February 16.
Grasim Industries appoints Sachin Sahay as CEO of Birla Opus.
Sahay replaces Rakshit Hargave, who left over two months ago.
Birla Opus has been investing heavily in paint factories and discounts.
The company is gaining market share, primarily from Asian Paints.
Sahay is expected to bring extensive sales and distribution experience to Birla Opus.
- Who
- Grasim Industries
- What
- Appointed Sachin Sahay as CEO of Birla Opus
- When
- More than two months after Rakshit Hargave’s departure
- Where
- India
- Why
- To lead the paints business and address future growth
Birla Opus Strategy
Competitors' Strategy
Market Expansion
Birla Opus Strategy
Birla Opus is investing heavily in paint factories and offering discounts to gain market share.
Competitors' Strategy
Competitors like Asian Paints and Berger are looking to claw back market share in 2026.
- Company
- Grasim Industries
- New CEO
- Sachin Sahay
- Business
- Birla Opus (paints business)
- Previous CEO
- Rakshit Hargave
- Launch Date
- February 2024
- Competitor
- Asian Paints
- Join Date
- February 16
- Experience
- 23 years at ITC
